ABOUT US

LookSmart Store

LookSmart Alterations is the service side of the fashion industry, working to customise clothing to suit you. Providing the perfect look through the perfect fit, LookSmart's tailors are skilled in style, fit, alterations and maintenance to make every item of clothing suit an individual's shape and style. Selected stores also provide dry cleaning and embroidery in Perth, Sydney, Brisbane, Victoria, Melbourne.

The largest most trusted clothing alterations franchise in Australia and New Zealand. With over 110 stores across Australia and New Zealand providing clothing alterations in Sydney NSW, Canberra ACT, Brisbane and Cairns QLD, Perth WA, Adelaide SA, Melbourne VIC, Auckland NZ, Christchurch, Wellington and Hamilton. We take pride in giving you fast, courteous, inexpensive tailoring - with a level of quality that's gained the respect of leading fashion retailers, the corporate world and close to a million satisfied customers.

 

HISTORY

Tailor

LookSmart Alterations is Australia and New Zealand's tailor, the largest brand in the tailoring industry. Annual turnover in excess of 25 million a year, services nearly one million customers and 1,000 retail fashion stores including the likes of David Jones and Myer.

Founded in 1994 LookSmart was originally City Wide Alterations. The concept was born out of personal research which showed that most tailors were often inconveniently located, either in some high rise or from a garage. Prices, quality and service was extremely varied and customers were waiting weeks for simple pant hems. At the time, they were excited about the thought of being city wide, and never dreamt of the international coverage they have today.

LookSmart has reinvented tailoring in Australia. Today, LookSmart Alterations are conveniently located (mostly in shopping centres), consistent in pricing, service, quality and turn around time. Shortening pants or repairing garments is only a small part of the services, with LookSmart being trained and focused on ensuring the perfect fit through custom tailoring and their unique understanding of fashion and styling.

The success of this approach has buoyed the businesses growth and its size, locations and quality of service has attracted large contracts from corporate clients.

The business has fast become an Aussie favourite, with LookSmart recommended by Bessie Bardot and named her favourite tailors in her book "Bessie's guide for girls who want more from life". LookSmart was also chosen by The Australian Newspaper's Small Business Editor Peter Switzer as one of the 70 most successful businesses of the last five years.

2007 was a milestone year, marking a re-brand exercise worth over two million dollars. This included taking the group from CityWide to LookSmart Alterations, new state of the art Point of Sale software, stylish and high quality shop fittings, marketing and promotional programs. Growing at a rate of almost 1 shop a fortnight, 24 new branches were added that year alone, including international expansion into New Zealand. The future holds more local and international expansion and the continued development of LookSmart's role in the retail and fashion industries.